How to Lead Your Team Through a Crisis

A crisis can be a time of intense difficulty, stress, and complexity for your organization and, by extension, for you as a leader. It may be a significant public problem or something contained and private. It may be particular to your organization or a situation experienced globally.

Whatever the circumstances, a crisis is not a time to panic or freeze. As a leader, you have the responsibility and opportunity to thoughtfully guide your team through the challenges and help the organization emerge more robust and resilient.

But how do you do that? Here are some tips to consider:

  1. Seek credible information. As a leader, it's your responsibility to determine the most reliable, up-to-date information from trustworthy sources. Don't rely on rumors or speculation. Instead, verify the facts and data before sharing them with your team or making decisions based on them.

  2. Communicate often and early. During a crisis, there's typically a lot of noise out there. Ensure your team understands what they must do—and why—daily. Address their concerns directly. Don't sugarcoat the situation or pretend to have all the answers. Be honest and transparent about the challenges and uncertainties you're facing. Establish a communication routine and stick with it, even if there's nothing new to say other than "nothing new at the moment." When progress has been made, even if minor, share it so that people don't despair.

  3. Lead with humility and compassion. A crisis can affect people's physical, mental, and emotional well-being. As a leader, you need to show empathy and care for your team members as human beings first. Acknowledge their feelings and fears. Listen to their feedback and suggestions. Please provide them with the support and resources to cope with stress and anxiety. Finally, recognize their efforts and achievements during this difficult time.

  4. Use appropriate communication channels. Depending on the nature of the crisis and your team structure, you may need to use different modes of communication to reach your audience effectively. For example, you may use video conferencing for regular meetings with your team members; email updates on policies or procedures; social media for engaging with customers or stakeholders; or phone calls to check individual well-being.

  5. Explain what your organization is doing about the crisis. Your team members need to know that you have a plan of action for dealing with the situation. Explain how your organization responds to the problem internally (e.g., changing work arrangements) and externally (e.g., adjusting products or services). Share your vision for overcoming this challenge together as an organization.

  6. Be present, visible, and available. During a crisis, your team members must see you as an active leader in solving problems. Don't hide behind closed doors or delegate everything to others. Show up at meetings (virtual or physical), participate in discussions (online or offline), answer questions (via email or phone), provide guidance (through feedback or coaching), etc.

  7. Demonstrate calmness and optimism. A crisis can trigger fear and anxiety among your team members, affecting their performance and morale. As a leader, you must model a positive attitude and confidence in yourself, your team, and your organization. Don't let your emotions get the best of you or lose sight of the bigger picture [6]. Show that you can handle pressure, make sound decisions, and find solutions [6]. At the same time, be realistic about the risks and challenges ahead. Balance optimism with pragmatism

  8. Plan—but be ready to shift gears. A crisis requires quick action and flexibility. As a leader, you must work with your team to assess the situation, gather input, and formulate a plan. However, it would be best to be ready and willing to pivot, adjust, or reformulate your strategy as new information emerges. Don't get stuck on one course of action or ignore feedback from others. Instead, be open-minded, creative, and adaptable.

By following these tips, you can lead your team through a crisis with courage, clarity, and compassion.

When an ending becomes a new beginning

This is an incredibly difficult post to write … but read on … there is a significant opportunity here for someone to unlock.

On Friday, I had to say goodbye to one of the strongest teams I have ever had the pleasure of working with.

First, the backstory …

A few weeks ago, our Nuula Series A fell through at the last minute due to a set of unforeseen circumstances.

This round had taken months to prepare, as it represented the final step in the transformation of a 20-year-old company, with a capital stack dominated by 10+ year-old investments, and complicated by $35MM of sub debt.

A couple of years ago, we started this transformation by raising $10MM from our internal investors, converting $10MM of legacy sub debt to equity and putting in place a new loan book facility of $100MM.

With constructive input from all parties around the table, we had a framework in place to complete this journey, clean up the capital stack, and prepare the company for a true Series A launch. The Series A round was the lynchpin of that transformation, and when it fell apart, it was nearly impossible to recover in the short time we had.

With no other choice, the board decided that we should initiate the process of selling the Nuula assets. Furthermore, we had limited cash on hand, and when it became clear that we could not unlock adequate bridge financing to support operating the company for more than a few weeks, we arrived at the difficult decision to release the team at the end of September.

As the world's first SuperApp for small business, Nuula represents a tremendous potential asset for a buyer. It is built on a world class mobile technology platform, possesses an elegant user experience that customers love, boasts existing links to banking, cloud accounting, eCommerce and payments data, and has a robust financial services partner ecosystem already established. Because Nuula makes it possible to embed and leverage fintech offerings, region by region, it is geared to operate anywhere in the world.

Before I close, I want to thank the amazing group of people who came together to build Nuula. Not only the last team standing as of Friday, who worked tirelessly to safe the assets despite knowing they would be losing their jobs, but so many others who had been part of the journey over the past few years. You are truly exceptional, and it was a pleasure working with you.

I want to thank our partners for helping to bring Nuula to life and imbue it with such great financial products. OneVest. Walnut Insurance. Mulligan Funding, LLC. Merchant Growth. Even Financial. Huckleberry. Caary Capital. You were a pleasure to work with, and I will encourage any buyer of Nuula to rapidly reach out to you and reengage.

To the Nuula management team Patricia Korth-McDonnell, Parham Mofidi, Alex Nelsas, Peter Ng, Siddharth Kakkar, and Brian Simmons, and to every Nuuligan from Coral Springs to Toronto, you should be incredibly proud of what you have created; not only the product you brought to life, but also the company, the culture, and the powerful team spirit that you helped build. Thanks to you, we broke new ground in so many areas, and I will take these lessons with me wherever I go. I would work with any of you again, and any company would be lucky to have you.

One of our team members was gracious enough to share his thoughts with me on Friday via email in his last act before leaving, and I have shared this with our leadership team because it reflected their efforts.

“I’ve never worked at a place which had such a big emphasis on culture, where there is such transparency, trust, and alignment at all levels of the organization.

It was a really inspiring journey and has by far been the best experience I've ever had working. I just want to let you know, that despite all that has transpired, I firmly believe in the vision we formed.

When I leave here, wherever I go, wherever I end up, I know it works and have the confidence to push for what is right because I’ve seen first-hand that a company that operates like this is possible.

Thank you for everything you’ve done. I have my own challenges ahead, but I have no hard feelings.”

I believe that it is a privilege to lead, not a right. So, I am going to print this out, and stick it up on the wall in front of my desk, and hold myself accountable to meeting these standards wherever I go and whatever I do.

I firmly believe in what we have built and know that it could be a significant transformational cornerstone for the right buyer.

Please reach out via LinkedIn DM or at my Nuula or Personal emails if you are interested in learning more.

Welcoming NorthOne to Nuula

Alongside Eytan Bensoussan and the team at NorthOne, Nuula shares a passion for driving innovation in small business financial services.

Today, Nuula is welcoming all NorthOne customers to the app. In addition to being able to integrate their NorthOne account into our cash flow tracking and forecasting tool, they will be able to monitor their personal and business credit scores, stay on top of important insights from their cloud accounting system, view sales and returns in real time from their eCommerce platform and get alerts on customer retains and reviews as they happen.

In the coming months, we are hoping to integrate more of the NorthOne capabilities tightly into Nuula, and to make it frictionless for Nuula customers to open a NorthOne account.

#financialservices #innovation #superapp#smallbusiness

It's a matter of trust

Hire the best people, motivate them with an exciting goal, give them the best tools and most importantly in 2022 trust them to work where they want, and when they want. Do this and you will build great companies.

We have been thinking long and hard about this issue at Nuula, and we’ve formally adopted three key policies to help our teams work on their terms.

The fundamentals are simple.

We let you work where you want, be it in the office, at home or from the mountains.

We let you select if you want to work a 4 or 5 day work week. And you get to change your mind any time.

We let you decide when you need to recharge, and how much personal time you need to take.

We hire the right people and free them to do their best work on their terms.

I think John Amaechi nails it in this video.

Nuula completes insurance offering in partnership with Huckleberry

From restaurants to landscapers to design studios, small businesses are required to have a broad range of insurance coverage.

At Nuula, we wanted to provide small business owners with a better, hassle-free way to secure that coverage in minutes, right from the palms of their hands.

Today, we are excited to announce the launch of our comprehensive small business insurance offering, powered by Huckleberry Insurance. The new feature provides small businesses with a range of business insurance options, including workers’ compensation insurance, general liability insurance and other types of small business insurance coverage right inside the Nuula App.

It takes less than five minutes to apply, and our customers can choose a customized coverage package from top-rated providers; and secure a small business insurance policy with no additional paperwork.

The new offering is available to applicable U.S. small businesses across the US, with the exception of North Dakota, Ohio, Washington, Wyoming, and the District of Columbia.

Today’s announcement follows a string of new partnerships across the U.S. and Canada that have significantly grown Nuula’s toolkit of small business financial products and features.

From real-time insights into how their business is performing, to the capital needed to power their dreams, to solutions that help them insure what matters, and even the tools that help them build and diversity their wealth, Nuula provides everything a small business owner would need, all in one app.

As always, lots more to come.

#insurance #smallbusiness #fintech #nuularising #businessowners

Protecting Your Small Business from Cyber Extortion

Cyber criminals are increasingly targeting small businesses, who often don’t have the proper protections in place to thwart fraud or get reimbursed for damages.

So on this “launch Thursday”, we’re especially excited to announce cyber threat protection for small businesses, right inside the Nuula app.

Powered by Walnut, this new capability integrates Cyberscout and Dashlane.

Though a single $10 a month membership, Nuula’s small business owners will be able to leverage identity, ransomware, and social engineering coverage; 24/7 cyber support; unlimited password storage; personalized security alerts; encrypted file storage; dark web monitoring; and more.  

Now Cyber threat protection isn’t just limited to large organizations who can afford it.

Nuula believes that today’s small business owners not only need tools to manage and grow their business, but to protect it as well. That is why we’re integrating best-in-class technologies that serve entrepreneurs’ needs holistically and packaging them into a single, easy to use app.  

Nuula’s new cyber threat protection offering sits atop of an existing kit of small business tools and financial products already available in the app, including term loans, credit cards, wealth management, financial health tracking, cash-flow forecasting, credit monitoring, as well as real time customer ratings and reviews.

All of this … available anytime and anywhere … from the palm of your hand.

As always … stay tuned … lots more to come.  

Protecting the families of Canadian small business owners

The success of a small business is often inextricably tied to the small business owner. And their family wealth is often tied to the success of their business. So how does a small business owner help protect their family’s economic outcome if something happens to them.

It’s a good question, and often one without a good answer, as many small business owners lack sufficient life insurance protection.

I am thrilled, therefore, to announce our Term Life Insurance for Canadian entrepreneurs, delivered in partnership with Walnut.

When Nuula launched in Canada in June, we set out to revolutionize how Canadian small business owners could both monitor their business performance, and access a range of relevant world class financial products … all in the palm of their hand.

Complementing our recently announced Wealth Management offering (in partnership with OneVest), today’s launch of Term Life Insurance for entrepreneurs, represents another example of how we are leaning into the special needs of small business owners.

Managing Wealth as a Small Business Owner

Small business owners typically devote all their time and effort on their businesses. It’s an all encompassing passion. It’s also often where the entirety of their family’s wealth resides.

It’s important for these entrepreneurs to be able to diversify their wealth, and proactively manage wealth creation outside their businesses. Especially now when risks are high across the board. But opportunities also abound.

However, these time constrained individuals are often solely responsible for their own wealth management. From retirement, to investing, to planning for major life events, most small business owners do not have the benefit of employer programs or third party investment managers. In fact, according to Forbes, one third of small business owners do not have a retirement savings plan at all.

Nuula’s integrated wealth management feature (built on the terrific OneVest platform) is designed to help small business owners diversify and build wealth, helping them save for personal milestones in their lives like retirement, buying a home, or expanding their family. They can do this by accessing to a fully digital, actively managed, goals-based investment experience, personalized just to them.

This feature is available to our Canadian customers today, but will be launched in the US later this year.

Integrated Wealth Management. Just another way Nuula serves the particular needs of small business owners.

What’s not to love.

#wealthmanagement #smallbusiness #entrepreneur #fintech #planning#investment #businessowners #superapp

Metrics Matter When Entropy Is High

Markets are chaotic, inflation is high, consumers are re-prioritizing, supply chains remain unpredictable … yes, we have entered a period of entropy.

In times of uncertainty, reaction times need to be quick and real-time access to information matters. This is especially true for small business owners and leaders.

Now is NOT the time to not know what is going on.

We built Nuula to allow small business owners to stay on top of the information that matters, at a glance, in real time, 7/24/365 from the palm of their hand :

  • Understanding their cash balances today, and having the next two weeks projected automatically, across all of their accounts and across all of their banking relationships.

  • Getting instant alerts of customer ratings and reviews, so they can proactively respond, or just thank a loyal customer.

  • Monitoring their business and personal credit profiles, and receiving alerts when there are changes to their scores and/or important updates reported by creditors, because getting this wrong can impair their ability raise future capital.

  • Keeping track of their revenue, expenses, receivables, payables, overdue invoices, missed payments, etc. all delivered from their cloud accounting system.

  • Tracking their sales, returns, payments, etc. by integrating with their eCommerce platform and/or Payments gateways.

All for free … easily accessible … and available on iOS and android.

What’s not to love?

Protecting who you love while doing what you love

It's launch Thursday here at Nuula and we have an exciting new offering.

While small business owners and entrepreneurs are investing in their business, they also need to invest in themselves and in the security of their loved ones. All too often, their family's net worth is tied to the success of the business and the success of the business is inextricably tied to the entrepreneur. That can pose significant economic risks.

Today Nuula unveils a new Term Life insurance feature that provides US-based small business owners and entrepreneurs with coverage options from a network of top carriers. Through the Nuula app, users will now be able to shop, compare and buy Term Life Insurance, with policies up to $5MM in coverage and terms of 10-40 years.

The policies in Nuula’s new Term Life Insurance feature are generated by LeapLife, an insurtech platform and digital licensed life insurance agency, powered through an expanded integration with Even Financial, the embedded financial marketplace owned by MoneyLion Inc. (NYSE: ML).

Adding term life insurance further expands the range of services we are delivering to meet the diverse needs of today’s small business owner. Just another way we are doing it all, for those who do it all.

#smallbusiness #insurance #insurtech #fintech #nuularising

Charting these turbulent waters

John Ruffalo, whom I have known and respected for a long time, recently penned a thoughtful piece that I think is worth sharing.

When contemplating the current valuation downdraft and potential upcoming recession, he sees the following implications for stakeholders of technology-based companies:

1.The markets have readjusted their valuation expectations to approach the long-term mean. Private market valuations will lag public company valuations by likely 6–9 months.

2.The markets are re-balancing their mix of expectations between growth and profitability, especially at the later stages of company maturity. The growth at all costs mantra will be replaced with a growth with profitability mantra. The profitability does not need to be immediate, but positive unit economics will be a must in the near term.

3.The expectations that companies can burn cash forever will disappear. There will be more focus on right-sizing costs of the organization to meet near-term revenue expectations.

4.The Canadian IPO window will be closed for at least the next 12–24 months except for those companies that are viewed as ready and high-quality. For example, for SaaS companies, the Rule of 40 (revenue growth percentage plus EBITDA percentage of revenues) will return as the minimum benchmark after largely disappearing starting in 2019. Companies with a smaller base of revenues or market cap will continue to struggle.

5.Acquisitions by foreign-based acquirers or buyout private equity funds will be on the rise again. Combined with a lower valuation compared to their peak values, expected decreases in liquidity of capital, especially on the Canadian exchanges and currency arbitrage will cause many of these companies to look “cheap” to potential acquirers.

He then goes on to lay out 10 things an entrepreneur needs to do to steer their company through the current and pending storm.

  1. Remain calm

  2. Ensure alignment with your investor stakeholders

  3. Assess and keep a tight rein on your cash position

  4. Ensure your business generates positive unit economics

  5. Review opportunities to reduce your costs

  6. Re-evaluate your organic growth strategies to ensure steady, sustainable growth.

  7. Consider build vs buy vs partner strategies to achieve strategic objectives

  8. Evaluate direct vs indirect sales channel strategies

  9. Determine whether you have the right mix, quantity and quality of talent.

  10. Don’t be a hero.

Worth reading the whole article, as he provides helpful context around these points.

Staying on top of what matters

In turbulent times, it’s hard for small business owners to stay on top of all the critical information that matters, while simultaneously running their businesses.

We built Nuula to help.

We connect to banks, cloud accounting software, eCommerce platforms, credit bureaus, and social platforms such as TrustPilot, Yelp, Facebook, Google, OpenTable, etc. and bring a range of key metrics and insights that matter right to the palms of their hands.

If you are a small business owner, anytime you need to know something, anywhere you need to know it, Nuula will be there. And we’ll even proactively tap you on the shoulder if something looks out of whack.

Amongst other things, we help small business owners:

  • Track their cash, and automatically forecast the next two weeks (using some cool ML algorithms)

  • Monitor their personal and business credit files. Alerting them to changes that matter, or that might impact their ability to borrow.

  • Monitor customer sentiment, providing instant alerts of ratings & reviews across Facebook, Google, TrustPilot, Yelp, OpenTable etc.

  • Get key at-a-glance insights into how their core financial metrics are tracking (revenue, expense, AP, AR, late invoices, late payments, etc.) from their closed accounting systems (e.g. Freshbooks or Quickbooks).

  • See their sales, returns, and other key metrics in real time from their eCommerce and payment platforms (Amazon, Stripe, Square, etc.)

All of this in one place. Available at a glance. Delivered in an easy to digest format. 7/24/365. All in the palm of their hand.

And it’s all FREE. What’s not to love!

Just another way Nuula is doing it all for those who do it all.

6 mindsets of a great CEO

Short but compelling article from Mckinsey about the key qualities of a great CEO. They gathered these insights from extensive interviews with 67 of the top 200 global CEOs, and while some of this won’t surprise many of you, take a closer read, there is some insightful stuff here.

Here is an extract from the article of the 6 mindsets that characterize great leadership:

Be bold. In times of uncertainty, it can be tempting to minimize the downside. However, that all but guarantees either mediocrity or decline. Successful CEOs want to avoid making mistakes, of course, but they also act boldly, actively seeking significant opportunities. They raise the aspirations of the company, and they look for intersections where the business and the market meet. In effect, they are excellent futurists and thus can define the right vision. While they will cut their losses if a move is a dud, they stick to the strategy. The vision comes first; financial performance flows from that.

Treat the soft stuff as the hard stuff. Only one in three strategies is successfully implemented—in large part because change generates resistance. That is why the “soft stuff”—that is, matters related to people and culture—can be the hardest stuff of all to get right. Research has found that companies that solve the soft stuff are more than twice as likely (from 30 to 79 percent) to execute a strategy successfully.1 To carry their organization with them, leaders need to make the case for change, and then keep track of results. 

Solve for the team’s psychology. To build high-performing leadership teams, the best CEOs start with roles, not people, asking what the most important jobs are and then finding people who can do those jobs. And they design for overall functionality, bringing in a wide range of expertise. CEOs must engage with each individual while keeping some distance. And, again, the soft stuff counts.

Help directors help the business. The board is the CEO’s boss, but an awkward one—a lot of people, infrequently seen. Like any relationship, the bedrock is trust. That means being open, honest, and prompt about plans and problems. Bad news is, well, bad, but delivering it is also a chance for the board to help, which is its function. CEOs should establish a strong relationship with the lead director and check in with other directors once or twice a year. Finally, introduce the board to the company by connecting the board to managers. As Piyush Gupta, the longtime CEO of Singapore’s DBS Group, put it: “The board, to me, is a partner, and they can talk to anyone in my management team. I believe the free flow of information is helpful for complete alignment.”2

Start with “Why?” Purpose can be difficult to define. At the very least, it should be powerful enough to inspire people, simple enough to be readily understood, and make business sense. And purpose matters: companies with a clear social purpose have significantly outperformed the S&P 500 over the past 20 years.3 The best CEOs ask themselves why their company exists, then make purpose an intrinsic part of the business model, knowing that testing strategy against purpose can open up new areas of growth. Leading with purpose can also enhance employee well-being and build loyalty.

Do what only you can do. Being a CEO is a 24/7 job, but no one can work that way. Great CEOs make it a priority to manage themselves to ensure that they are not being pulled apart. That is obviously personal, but we did find some commonalities. The most important is self-discipline, particularly regarding the use of time. Old-school techniques such as lists, stars, and color coding crop up often as time-management techniques. At the same time, the CEOs we spoke with also build flexibility into their schedule—to respond to the unexpected or simply to think. Many combine high-intensity work with recovery periods, whether that is a ten-minute break between meetings or playing the piano. Ultimately, managing personal effectiveness is about developing a sense of perspective, and then using that to see into the future.

Nuula launches funding for Canadian small businesses

Building on our Canadian launch last week, we’re excited to announce that Nuula has partnered with Merchant Growth to make loans from $5,000 to $500,000 available to Canadian small businesses right from within the app.

Thanks to David Gens and the whole team at Merchant Growth for making this possible.

Nuula’s Canadian product provides a wide array of tools to Canadian small businesses owners, right from the palms of their hands.

This includes the ability to track and predict cash flows (thanks to our automated banking integration), to stay on top of financial performance (thanks to out of the box integration with Quickbooks, Freshbooks, etc.), to monitor payments and eCommerce activity (via pre-built integration with Amazon, Stripe, Square, etc.) and to stay on top of customer sentiment across a range of social platforms (thanks to real-time monitoring of Facebook, Google, TrustPilot, Yelp, OpenTable, etc.).

All of this is complemented by a range of integrated financial products designed to serve the needs of both small businesses and the entrepreneurs who run them. These include an intelligent corporate card, integrated wealth management, and now the ability to unlock critical capital to fund growth. More is coming in the next few weeks, including personal, cyber and business insurance as we continue to broaden the suite.

Insights. Capital. Insurance. Wealth. All for small business. All in the palm of your hand. What’s not to love.

Stay tuned … as always … lots more to come!

#smallbusiness #fightingforsmall #capital #fintech #superapp #nuularising

Early stages of disruption are often chaotic, web3 is no exception

In this timely podcast, Kara Swisher interviews Chris Dixon, a general partner at Andreessen Horowitz, and arguably the lead crypto investor there. Chris and his team have directed billions into blockchain and Web3 investments of all kinds. He’s sticking to his guns, in my opinion, with good reason … but, as he was clear with his LPs up front … this was going to be a wild ride.

We have the same kind of LPs as we have in our main fund, and they have a 12-year-plus horizon. And we tell them, look … this is just a different thing. It’s going to be riskier. There’s going to be bad headlines. But I really believe in it. I’m going to devote my career to it, but you should opt in only if you want to.


Often, the more contentious is the investment thesis, the greater are the returns. Worth a listen.



A Smart Card for Canadian Small Business

Most small businesses have two key issues: (1) they need access to capital and (2) they don’t have a ton of “back-office” resources to help manage their day-day paperwork.

The bottom line is that small business owners need modern credit options that are affordable, accessible and offer cutting edge automation.

Thanks to our partnership with Caary Capital in Canada, Nuula is able to introduce a best-in-class corporate credit card that makes spending easier to manage and cuts out tedious expense management tasks that can weigh a small business down.

The Caary card is a flexible, no-fee corporate credit card backed by Mastercard®, featuring higher credit limits, unlimited 1.5% cash back, and the ability to provision virtual cards in seconds.

Caary also provides a modern approach to tracking and managing small business spending. Its features include, integration with accounting systems such as Quickbooks, receipt capture, spending controls and the ability to provision unlimited numbers of virtual or physical cards.

Starting today, small business owners can apply for and manage this powerful credit platform right within the Nuula app. Caary’s corporate credit card comes with no personal liability, no credit checks and no fees. Plus, accessing a card is easy, with fully digital sign-up, onboarding and same-day approvals, all within the Nuula app.

Integrating Caary’s corporate credit card into the Nuula app is just one of the ways we’re bringing small business owners in Canada the tools and capital they need to succeed.

Thanks to John MacKinlay and the whole team at Caary Capital for enabling Nuula to be one of the first to preview this exciting new product in the Canadian market.

Nuula: Small Business Insights. Metrics. Capital. Insurance. Wealth. All in one app. What's not to love?

As always … lots more to come … so stay tuned.

#businessowners #smallbusiness #fintech #credit #superapp #canada#nuularising

Nuula Launches in Canada

We are thrilled to announce that Nuula is now available in Canada.

As many of you know, Nuula’s super app delivers a range of critical features to help small business owners stay on top of what matters. It helps them track their cashflow in real time and alerts them to cash shortfalls before they happen. It helps them monitor critical financial and commercial metrics in a simple and easy to digest manner, and it makes it easy for them to track customer sentiment, including online ratings and reviews.

Complementing this, the app provides an integrated suite of financial products designed to serve both the needs of the business and the business owner. These include personal and business insurance, loans designed for businesses at different ages and stages, and smart credit cards which help automate and alleviate back-office overhead. Rounding this out is an integrated wealth management offering that helps entrepreneurs grow and diversify their wealth.

Nuula is based in Toronto, so we are particularly excited to bring this unique and innovative financial service offering to our home market.

This is truly a first for Canadian small business.

As you will also know from my many posts over the past few weeks, Nuula is designed to seamlessly integrate best in breed products from a carefully curated ecosystem of partners. The company's Canadian launch integrates two exciting new embedded financial products from Canadian companies, Caary Capital and OneVest

Thanks to John MacKinlay, Amar Ahluwalia and their teams for being such great partners. We're looking forward to building something great together.

Here’s what our two Canadian launch partners have to say …

“Small businesses are at a disadvantage when it comes to financial service offerings and access to capital. That’s why innovative fintechs like Nuula are so important, Channel partnerships have been a key focus of our market entrance and we are pleased to report that Caary’s corporate credit card will now be offered in the Nuula app to Canadian customers. It’s great to team up with another Canadian fintech that is equally dedicated to serving Canada’s small business community.” - John MacKinlay, CEO at Caary Capital

“OneVest is proud to deliver a modern wealth management service through the Nuula app,Entrepreneurs deserve better, more convenient options to make their capital work for them. OneVest, embedded into the Nuula app, will provide Canadian small business owners with an easier way to invest and grow their wealth”. - Amar Ahluwalia, CEO at OneVest.

As always ... so much more to come ... stay tuned.

#wealthmanagement #creditcard #capital #businessowners#smallbusiness #fintech #superapp #nuularising #canada