Mark Ruddock

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The New Normal for SaaS

Net Revenue Retention (NRR) has emerged as the critical metric for sustainable growth in the ever-evolving SaaS landscape. ChartMogul’s latest report dives deep into NRR trends from over 2,500 SaaS businesses, offering insights for 2024 and beyond.

  • Shift in Growth Strategies: The SaaS boom of 2020-2021 has given way to a new normal. Companies now prioritize retention and expansion over aggressive new customer acquisition.

  • Economic Impact: Rising interest rates and inflation have reshaped the SaaS market, making capital efficiency and customer satisfaction paramount.

  • NRR as a Growth Driver: Achieving and maintaining ≥100% NRR is challenging but essential for long-term success. Top companies focus on good-fit customers and seamless onboarding to drive expansion.

It’s worth exploring the full report to learn how leading SaaS companies are navigating these changes and setting the stage for future growth.