As many of you will know, I recently published a few reflections on how AI has helped me code, prototype apps, and more in record time as a CEO who hasn't coded for 25 years.

I tried something very different this weekend. I went back to company and business plan creation ...

I asked AI to imagine the relaunch of INEA, a company I co-founded about 26 years ago, and to write a white paper covering what INEA might look like if it launched in 2025 as transformational performance management software for the financial services industry.

Could it be compelling and differentiated? If so, why? What would the product offering look like? What new technologies might it leverage? What would the TAM be? What would the competitive landscape be? What would the go-to-market strategy be?  What might the financial projections be? etc.

I gave it the only two legacy documents I could find, a brochure and an old copy of a business plan, and let it get to work. I even played the results of one AI off against another to refine the output.

The results astounded me. I achieved what would have taken us days or weeks before in a couple of hours.

AI is here ... and it is (already) changing everything ...