This month, the challenge for the marketing team was to continue the account registration momentum with a 33% reduction in marketing spend Month on Month. Thrilled to say, not only did they do it, but registration for the line of credit waitlist soared.

This month was all about improvements in targeting … the CPI remained relatively constant, but the conversion rate rose, and as a result CAC fell.

Next up … moving deeper into the retention/engagement and monetization stack …now that we have the data we can start to identify and target customers with the highest propensity to activate tools and/or successfully apply for one of our credit products.