Mark Ruddock

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Engaging Advertising

Once in a while, ads come along and cut through the clutter, engage you, amuse you ... and ... deliver the message they intended to. Tor Myren is one of the best at this, and his eTrade Baby ads are some of my favourites.

The E*TRADE Baby is stuck in a timeout again...but he's got a few NEW tricks up his sleeve to manage his E*TRADE account anytime, anywhere. Find out how. E*TRADE. Investing Unleashed. Visit etrade.com.

However, in 2011, Volkswagen debuted a classic ... during, of course, the Superbowl.

A pint-sized Darth Vader uses the Force when he discovers the all-new 2012 Passat in the driveway. This award-winning commercial first aired during the 2011 Big Game. Watch our 2012 Game Day commercial here: http://vwoa.us/dogstrikesback