Protecting the families of Canadian small business owners

The success of a small business is often inextricably tied to the small business owner. And their family wealth is often tied to the success of their business. So how does a small business owner help protect their family’s economic outcome if something happens to them.

It’s a good question, and often one without a good answer, as many small business owners lack sufficient life insurance protection.

I am thrilled, therefore, to announce our Term Life Insurance for Canadian entrepreneurs, delivered in partnership with Walnut.

When Nuula launched in Canada in June, we set out to revolutionize how Canadian small business owners could both monitor their business performance, and access a range of relevant world class financial products … all in the palm of their hand.

Complementing our recently announced Wealth Management offering (in partnership with OneVest), today’s launch of Term Life Insurance for entrepreneurs, represents another example of how we are leaning into the special needs of small business owners.

Managing Wealth as a Small Business Owner

Small business owners typically devote all their time and effort on their businesses. It’s an all encompassing passion. It’s also often where the entirety of their family’s wealth resides.

It’s important for these entrepreneurs to be able to diversify their wealth, and proactively manage wealth creation outside their businesses. Especially now when risks are high across the board. But opportunities also abound.

However, these time constrained individuals are often solely responsible for their own wealth management. From retirement, to investing, to planning for major life events, most small business owners do not have the benefit of employer programs or third party investment managers. In fact, according to Forbes, one third of small business owners do not have a retirement savings plan at all.

Nuula’s integrated wealth management feature (built on the terrific OneVest platform) is designed to help small business owners diversify and build wealth, helping them save for personal milestones in their lives like retirement, buying a home, or expanding their family. They can do this by accessing to a fully digital, actively managed, goals-based investment experience, personalized just to them.

This feature is available to our Canadian customers today, but will be launched in the US later this year.

Integrated Wealth Management. Just another way Nuula serves the particular needs of small business owners.

What’s not to love.

#wealthmanagement #smallbusiness #entrepreneur #fintech #planning#investment #businessowners #superapp

Metrics Matter When Entropy Is High

Markets are chaotic, inflation is high, consumers are re-prioritizing, supply chains remain unpredictable … yes, we have entered a period of entropy.

In times of uncertainty, reaction times need to be quick and real-time access to information matters. This is especially true for small business owners and leaders.

Now is NOT the time to not know what is going on.

We built Nuula to allow small business owners to stay on top of the information that matters, at a glance, in real time, 7/24/365 from the palm of their hand :

  • Understanding their cash balances today, and having the next two weeks projected automatically, across all of their accounts and across all of their banking relationships.

  • Getting instant alerts of customer ratings and reviews, so they can proactively respond, or just thank a loyal customer.

  • Monitoring their business and personal credit profiles, and receiving alerts when there are changes to their scores and/or important updates reported by creditors, because getting this wrong can impair their ability raise future capital.

  • Keeping track of their revenue, expenses, receivables, payables, overdue invoices, missed payments, etc. all delivered from their cloud accounting system.

  • Tracking their sales, returns, payments, etc. by integrating with their eCommerce platform and/or Payments gateways.

All for free … easily accessible … and available on iOS and android.

What’s not to love?

Protecting who you love while doing what you love

It's launch Thursday here at Nuula and we have an exciting new offering.

While small business owners and entrepreneurs are investing in their business, they also need to invest in themselves and in the security of their loved ones. All too often, their family's net worth is tied to the success of the business and the success of the business is inextricably tied to the entrepreneur. That can pose significant economic risks.

Today Nuula unveils a new Term Life insurance feature that provides US-based small business owners and entrepreneurs with coverage options from a network of top carriers. Through the Nuula app, users will now be able to shop, compare and buy Term Life Insurance, with policies up to $5MM in coverage and terms of 10-40 years.

The policies in Nuula’s new Term Life Insurance feature are generated by LeapLife, an insurtech platform and digital licensed life insurance agency, powered through an expanded integration with Even Financial, the embedded financial marketplace owned by MoneyLion Inc. (NYSE: ML).

Adding term life insurance further expands the range of services we are delivering to meet the diverse needs of today’s small business owner. Just another way we are doing it all, for those who do it all.

#smallbusiness #insurance #insurtech #fintech #nuularising

Charting these turbulent waters

John Ruffalo, whom I have known and respected for a long time, recently penned a thoughtful piece that I think is worth sharing.

When contemplating the current valuation downdraft and potential upcoming recession, he sees the following implications for stakeholders of technology-based companies:

1.The markets have readjusted their valuation expectations to approach the long-term mean. Private market valuations will lag public company valuations by likely 6–9 months.

2.The markets are re-balancing their mix of expectations between growth and profitability, especially at the later stages of company maturity. The growth at all costs mantra will be replaced with a growth with profitability mantra. The profitability does not need to be immediate, but positive unit economics will be a must in the near term.

3.The expectations that companies can burn cash forever will disappear. There will be more focus on right-sizing costs of the organization to meet near-term revenue expectations.

4.The Canadian IPO window will be closed for at least the next 12–24 months except for those companies that are viewed as ready and high-quality. For example, for SaaS companies, the Rule of 40 (revenue growth percentage plus EBITDA percentage of revenues) will return as the minimum benchmark after largely disappearing starting in 2019. Companies with a smaller base of revenues or market cap will continue to struggle.

5.Acquisitions by foreign-based acquirers or buyout private equity funds will be on the rise again. Combined with a lower valuation compared to their peak values, expected decreases in liquidity of capital, especially on the Canadian exchanges and currency arbitrage will cause many of these companies to look “cheap” to potential acquirers.

He then goes on to lay out 10 things an entrepreneur needs to do to steer their company through the current and pending storm.

  1. Remain calm

  2. Ensure alignment with your investor stakeholders

  3. Assess and keep a tight rein on your cash position

  4. Ensure your business generates positive unit economics

  5. Review opportunities to reduce your costs

  6. Re-evaluate your organic growth strategies to ensure steady, sustainable growth.

  7. Consider build vs buy vs partner strategies to achieve strategic objectives

  8. Evaluate direct vs indirect sales channel strategies

  9. Determine whether you have the right mix, quantity and quality of talent.

  10. Don’t be a hero.

Worth reading the whole article, as he provides helpful context around these points.

Staying on top of what matters

In turbulent times, it’s hard for small business owners to stay on top of all the critical information that matters, while simultaneously running their businesses.

We built Nuula to help.

We connect to banks, cloud accounting software, eCommerce platforms, credit bureaus, and social platforms such as TrustPilot, Yelp, Facebook, Google, OpenTable, etc. and bring a range of key metrics and insights that matter right to the palms of their hands.

If you are a small business owner, anytime you need to know something, anywhere you need to know it, Nuula will be there. And we’ll even proactively tap you on the shoulder if something looks out of whack.

Amongst other things, we help small business owners:

  • Track their cash, and automatically forecast the next two weeks (using some cool ML algorithms)

  • Monitor their personal and business credit files. Alerting them to changes that matter, or that might impact their ability to borrow.

  • Monitor customer sentiment, providing instant alerts of ratings & reviews across Facebook, Google, TrustPilot, Yelp, OpenTable etc.

  • Get key at-a-glance insights into how their core financial metrics are tracking (revenue, expense, AP, AR, late invoices, late payments, etc.) from their closed accounting systems (e.g. Freshbooks or Quickbooks).

  • See their sales, returns, and other key metrics in real time from their eCommerce and payment platforms (Amazon, Stripe, Square, etc.)

All of this in one place. Available at a glance. Delivered in an easy to digest format. 7/24/365. All in the palm of their hand.

And it’s all FREE. What’s not to love!

Just another way Nuula is doing it all for those who do it all.

6 mindsets of a great CEO

Short but compelling article from Mckinsey about the key qualities of a great CEO. They gathered these insights from extensive interviews with 67 of the top 200 global CEOs, and while some of this won’t surprise many of you, take a closer read, there is some insightful stuff here.

Here is an extract from the article of the 6 mindsets that characterize great leadership:

Be bold. In times of uncertainty, it can be tempting to minimize the downside. However, that all but guarantees either mediocrity or decline. Successful CEOs want to avoid making mistakes, of course, but they also act boldly, actively seeking significant opportunities. They raise the aspirations of the company, and they look for intersections where the business and the market meet. In effect, they are excellent futurists and thus can define the right vision. While they will cut their losses if a move is a dud, they stick to the strategy. The vision comes first; financial performance flows from that.

Treat the soft stuff as the hard stuff. Only one in three strategies is successfully implemented—in large part because change generates resistance. That is why the “soft stuff”—that is, matters related to people and culture—can be the hardest stuff of all to get right. Research has found that companies that solve the soft stuff are more than twice as likely (from 30 to 79 percent) to execute a strategy successfully.1 To carry their organization with them, leaders need to make the case for change, and then keep track of results. 

Solve for the team’s psychology. To build high-performing leadership teams, the best CEOs start with roles, not people, asking what the most important jobs are and then finding people who can do those jobs. And they design for overall functionality, bringing in a wide range of expertise. CEOs must engage with each individual while keeping some distance. And, again, the soft stuff counts.

Help directors help the business. The board is the CEO’s boss, but an awkward one—a lot of people, infrequently seen. Like any relationship, the bedrock is trust. That means being open, honest, and prompt about plans and problems. Bad news is, well, bad, but delivering it is also a chance for the board to help, which is its function. CEOs should establish a strong relationship with the lead director and check in with other directors once or twice a year. Finally, introduce the board to the company by connecting the board to managers. As Piyush Gupta, the longtime CEO of Singapore’s DBS Group, put it: “The board, to me, is a partner, and they can talk to anyone in my management team. I believe the free flow of information is helpful for complete alignment.”2

Start with “Why?” Purpose can be difficult to define. At the very least, it should be powerful enough to inspire people, simple enough to be readily understood, and make business sense. And purpose matters: companies with a clear social purpose have significantly outperformed the S&P 500 over the past 20 years.3 The best CEOs ask themselves why their company exists, then make purpose an intrinsic part of the business model, knowing that testing strategy against purpose can open up new areas of growth. Leading with purpose can also enhance employee well-being and build loyalty.

Do what only you can do. Being a CEO is a 24/7 job, but no one can work that way. Great CEOs make it a priority to manage themselves to ensure that they are not being pulled apart. That is obviously personal, but we did find some commonalities. The most important is self-discipline, particularly regarding the use of time. Old-school techniques such as lists, stars, and color coding crop up often as time-management techniques. At the same time, the CEOs we spoke with also build flexibility into their schedule—to respond to the unexpected or simply to think. Many combine high-intensity work with recovery periods, whether that is a ten-minute break between meetings or playing the piano. Ultimately, managing personal effectiveness is about developing a sense of perspective, and then using that to see into the future.

Nuula launches funding for Canadian small businesses

Building on our Canadian launch last week, we’re excited to announce that Nuula has partnered with Merchant Growth to make loans from $5,000 to $500,000 available to Canadian small businesses right from within the app.

Thanks to David Gens and the whole team at Merchant Growth for making this possible.

Nuula’s Canadian product provides a wide array of tools to Canadian small businesses owners, right from the palms of their hands.

This includes the ability to track and predict cash flows (thanks to our automated banking integration), to stay on top of financial performance (thanks to out of the box integration with Quickbooks, Freshbooks, etc.), to monitor payments and eCommerce activity (via pre-built integration with Amazon, Stripe, Square, etc.) and to stay on top of customer sentiment across a range of social platforms (thanks to real-time monitoring of Facebook, Google, TrustPilot, Yelp, OpenTable, etc.).

All of this is complemented by a range of integrated financial products designed to serve the needs of both small businesses and the entrepreneurs who run them. These include an intelligent corporate card, integrated wealth management, and now the ability to unlock critical capital to fund growth. More is coming in the next few weeks, including personal, cyber and business insurance as we continue to broaden the suite.

Insights. Capital. Insurance. Wealth. All for small business. All in the palm of your hand. What’s not to love.

Stay tuned … as always … lots more to come!

#smallbusiness #fightingforsmall #capital #fintech #superapp #nuularising

Early stages of disruption are often chaotic, web3 is no exception

In this timely podcast, Kara Swisher interviews Chris Dixon, a general partner at Andreessen Horowitz, and arguably the lead crypto investor there. Chris and his team have directed billions into blockchain and Web3 investments of all kinds. He’s sticking to his guns, in my opinion, with good reason … but, as he was clear with his LPs up front … this was going to be a wild ride.

We have the same kind of LPs as we have in our main fund, and they have a 12-year-plus horizon. And we tell them, look … this is just a different thing. It’s going to be riskier. There’s going to be bad headlines. But I really believe in it. I’m going to devote my career to it, but you should opt in only if you want to.


Often, the more contentious is the investment thesis, the greater are the returns. Worth a listen.



A Smart Card for Canadian Small Business

Most small businesses have two key issues: (1) they need access to capital and (2) they don’t have a ton of “back-office” resources to help manage their day-day paperwork.

The bottom line is that small business owners need modern credit options that are affordable, accessible and offer cutting edge automation.

Thanks to our partnership with Caary Capital in Canada, Nuula is able to introduce a best-in-class corporate credit card that makes spending easier to manage and cuts out tedious expense management tasks that can weigh a small business down.

The Caary card is a flexible, no-fee corporate credit card backed by Mastercard®, featuring higher credit limits, unlimited 1.5% cash back, and the ability to provision virtual cards in seconds.

Caary also provides a modern approach to tracking and managing small business spending. Its features include, integration with accounting systems such as Quickbooks, receipt capture, spending controls and the ability to provision unlimited numbers of virtual or physical cards.

Starting today, small business owners can apply for and manage this powerful credit platform right within the Nuula app. Caary’s corporate credit card comes with no personal liability, no credit checks and no fees. Plus, accessing a card is easy, with fully digital sign-up, onboarding and same-day approvals, all within the Nuula app.

Integrating Caary’s corporate credit card into the Nuula app is just one of the ways we’re bringing small business owners in Canada the tools and capital they need to succeed.

Thanks to John MacKinlay and the whole team at Caary Capital for enabling Nuula to be one of the first to preview this exciting new product in the Canadian market.

Nuula: Small Business Insights. Metrics. Capital. Insurance. Wealth. All in one app. What's not to love?

As always … lots more to come … so stay tuned.

#businessowners #smallbusiness #fintech #credit #superapp #canada#nuularising

Nuula Launches in Canada

We are thrilled to announce that Nuula is now available in Canada.

As many of you know, Nuula’s super app delivers a range of critical features to help small business owners stay on top of what matters. It helps them track their cashflow in real time and alerts them to cash shortfalls before they happen. It helps them monitor critical financial and commercial metrics in a simple and easy to digest manner, and it makes it easy for them to track customer sentiment, including online ratings and reviews.

Complementing this, the app provides an integrated suite of financial products designed to serve both the needs of the business and the business owner. These include personal and business insurance, loans designed for businesses at different ages and stages, and smart credit cards which help automate and alleviate back-office overhead. Rounding this out is an integrated wealth management offering that helps entrepreneurs grow and diversify their wealth.

Nuula is based in Toronto, so we are particularly excited to bring this unique and innovative financial service offering to our home market.

This is truly a first for Canadian small business.

As you will also know from my many posts over the past few weeks, Nuula is designed to seamlessly integrate best in breed products from a carefully curated ecosystem of partners. The company's Canadian launch integrates two exciting new embedded financial products from Canadian companies, Caary Capital and OneVest

Thanks to John MacKinlay, Amar Ahluwalia and their teams for being such great partners. We're looking forward to building something great together.

Here’s what our two Canadian launch partners have to say …

“Small businesses are at a disadvantage when it comes to financial service offerings and access to capital. That’s why innovative fintechs like Nuula are so important, Channel partnerships have been a key focus of our market entrance and we are pleased to report that Caary’s corporate credit card will now be offered in the Nuula app to Canadian customers. It’s great to team up with another Canadian fintech that is equally dedicated to serving Canada’s small business community.” - John MacKinlay, CEO at Caary Capital

“OneVest is proud to deliver a modern wealth management service through the Nuula app,Entrepreneurs deserve better, more convenient options to make their capital work for them. OneVest, embedded into the Nuula app, will provide Canadian small business owners with an easier way to invest and grow their wealth”. - Amar Ahluwalia, CEO at OneVest.

As always ... so much more to come ... stay tuned.

#wealthmanagement #creditcard #capital #businessowners#smallbusiness #fintech #superapp #nuularising #canada

Nuula now helps small business owners diversify and grow their wealth

Today we are launching a fantastic partnership with the team at OneVest to deliver wealth management for Canadian entrepreneurs right inside the Nuula app.

Small business owners typically focus everything on their businesses, and often the wealth of their families is inextricably tied to the success of those businesses. Complicating this is that they are often solely responsible for their own wealth management. From retirement, to investing, to planning for major life events, most small business owners do not have the benefit of employer programs. In fact, according to Forbes, one third of small business owners do not have a retirement savings plan at all.

Nuula is launching a new wealth management feature to give small business owners a way to help diversify their wealth, and plan for the critical milestones in their lives like retirement, buying a home, or expanding their family.

Powered by the OneVest platform, our customers will now be able to invest like the 1%, unlocking access to a fully digital, actively managed, goals-based investment experience, personalized just to them. With this feature, Nuula now provides entrepreneurs with the tools to help grow their net worth both inside and outside their business, enabling them to fund one or more investment accounts, set goals, and track their progress. The solution is fully integrated within the app, so our customers can manage their business and their investments in one place.

It’s been a pleasure working with Amar Ahluwalia and the team at OneVest over the past few months, as we have integrated the capability of this fantastic platform into Nuula. The product will initially be available in Canada, with expansion to the US market expected later in the year.

Personal wealth management for entrepreneurs, in the palms of their hands. What’s not to love.

As always, stay tuned … lots more to come.

#investing #wealthmanagement #smallbusiness #entrepreneurship#nuularising

Nuula launches funding for early stage businesses

One of the hardest things for a small business is getting early stage capital. Most lenders, and I know this first hand, won’t even look at you until you have been in business over a year, but more likely two.

So, how do you raise money for a new business in its early stages? Typically with personal loans, or cash from fiends and family.

At Nuula, we felt we needed to help solve this problem, so we have partnered with Even Financial to enable our customers to unlock access to loans from over 30 lenders. Right from within the app.

Now, you’ll be able to fund that idea, even in the early stages, often same day.

Just another way we are working to help entrepreneurs realize their dreams.

Stay tuned … as always … lots more to come.

#entrepreneurs #smallbusiness #funding #nuularising

Addressing the challenges of latency in space based networks with blockchain technology

We are still at the early days of identifying all the use cases around blockchain technologies, but an announcement from Davos this week caught my eye.

Lockheed Martin and the Filecoin Foundation have collaborated to demonstrate a blockchain network in space that helps address the latency issues that would typically be found in Earth-Space networks.

Joe Landon, vice president of advanced programs development at Lockheed Martin Space, said the goal of the project is to develop a mission to demonstrate the Interplanetary File System, or IPFS, in space.

IPFS is an open-source network that stores information that can be shared by users. The Filecoin Foundation is an independent organization that facilitates governance of the Filecoin network — a blockchain-based cryptocurrency and digital payment system that builds on top of the IPFS.

Landon said critical infrastructure is needed in space for accessing and sharing data. “Filecoin is a decentralized storage network built on top of IPFS,” he said. “The Filecoin network is powered by a blockchain-based protocol, which is used to incentivize independent storage providers to contribute storage and offer competitive deals to store customer data.”

“We need to develop the technology to support a long-term presence in space without having to rely entirely on Earth-based communications and data storage,” he said.

Marta Belcher, president and chair of the Filecoin Foundation, said today’s centralized internet model “just doesn’t work in space.”

“Every time you click, that data has to be retrieved from a particular server in a particular place,” she said. “That means that if you’re on the moon, there’s going to be a multi second delay while that data travels from Earth, but with IPFS data isn’t retrieved by where it is, but rather by what it is, so it can be retrieved from whatever’s closest to you, eliminating that delay.”

Over the next several months, Lockheed Martin and Filecoin will work to identify a spacecraft platform to host an IPFS payload that will relay data to and from Earth,and other spacecraft.

“We are starting out with an exploration phase that will include scoping the technical work required and identifying the right demonstration mission,” said Belcher. “Once we have identified the appropriate mission or missions, we’ll have a longer-term timeline.”

The initial payload demonstration is being planned for low Earth orbit.

IPFS allows users to back up files and websites by hosting them across numerous nodes. Landon said this project aims to bring the benefits of decentralized storage systems to space. “Ultimately, by minimizing the number of times that data has to be transmitted to Earth and return to space, IPFS’s decentralized storage model will enable more efficient data transfer and communication in space,” he said.

Nuula makes small business loans of up to $2MM available in the palm of your hand

As I have been signalling, there would be more to come from Nuula as we roll out a suite of integrated financial products that serve both the needs of small businesses and the entrepreneurs who run them.

Easier this week, we announced a partnership with Walnut Insurance to provide a wellness package for entrepreneurs.

Today I am thrilled to let you know that we have partnered with Mulligan Funding, LLC to integrate their term loan product deeply into our app, and in so doing, help entrepreneurs power their vision.

Starting today, Nuula customers will be able to apply for up to $2MM in business funding directly from the app. They will also be able to monitor and manage their loan 24/7/365 right from within Nuula.

Capital is the lifeblood of small businesses, and it’s always been at the heart of our mission at Nuula.

It’s been a pleasure getting to know David Leibowitz and the team at Mulligan over the past couple of years, and I’m excited to launch this product with them.

Access to up to $2MM in capital from the palm of your hands ... what's not to love.

As always, stay tuned … there’s lots more to come!

#smallbusiness #fintech #capital #smallbusinessfunding #funding #nuularising

Understanding how profound web3 actually is ...

Despite all of the hype and hysteria surrounding Crypto, Blockchain technology and DeFi, Web3 is both in its infancy, and here to stay.

a16z has been an early and aggressive investor in this space, and their views on this emerging ecosystem are always worth reading. Their 2022 State of Crypto Report is a helpful primer and a timely and pragmatic update on the sector.

As with all early technologies, there will be winners and losers, fortunes made and lost, legacy industries disrupted or transformed … and there will certainly be a lot of entropy … but few technologies have come along in a very long time that have this sort of disruptive potential. Ignore this space at your peril.

Serving the needs of both the Business and the Entrepreneur

For a small business owner or entrepreneur, work and life are inextricably linked.

I know this first hand, having launched two early stage startups, and having led fast growing companies of various sizes for over 20 years.

I am therefore thrilled to let you know that starting today, Nuula is launching a new approach to small business financial services by focusing not only on the needs of the business, but also on the needs of the small business owner.

In partnership with Walnut Insurance, Nuula’s new health and wellness feature offers access to meditation, sleep guides, and mental focus programs through Headspace Plus in addition to online fitness programs through ClassPassDigital. The programs are paired with $10k-$50k of Life Insurance to help give small business owners additional peace of mind. All of this is available for as little as $9/month, and can be activated in less than 2 minutes right from within the Nuula App.

The new offering complements Nuula’s existing portfolio of free small business tools, including financial & sales performance tracking, cash-flow forecasting, personal and business credit monitoring, and the ability to stay on top of customer ratings and reviews … all delivered 7/24/365 in a simple, easy to digest format, right to the palms of your hands.

Nuula’s focus on the entrepreneur’s well-being, in addition to business performance, was driven by insights into how personal stress is affecting small business owners, especially with the pressures of the COVID-19 pandemic.

A recent Capital One survey found that 45% of small business owners report that running a business during the pandemic has had a negative impact on their mental well-being, and 42% say they are currently experiencing burnout or have experienced it within the past month.

It’s just another way we’re thinking differently about serving the needs of small businesses, and the entrepreneurs who power them.

Stay tuned … lots more is coming!

#health #businessowners #fintechinnovation #wellness #smallbusiness

Our notion of "the office" will likely never be the same

There has been a lot of discussion recently about how "return to the office" should be handled. Some companies are "back", some are mandating 2-3 days a week in the office, others have re-configured to be primarily remote, perhaps in perpetuity. 

At Nuula, we have been thinking deeply about this, particularly in the context of what the best answer should be for our company and for all of our stakeholders.

As a technology and data science company based in Toronto, we are in a war for talent. And as a venture backed business, with a ton of world beating ambition, we're also driven to run farther and faster than our peers. All of this is built on hiring the best and the brightest, and finding the most opportune way for them to leverage their skills and each other.

As a CEO, I believe in building cohesive, dynamic, ambitious teams that are comfortable challenging pre-conceived notions. But that means, as a leader, I must also challenge my own pre-conceptions.

Historically, I have always enjoyed face-face interaction. And those who know me, know that I have always led by "walking around" ... even when my teams were spread across the world (yes, I have the air miles to prove it). But, something fundamental has shifted over the past few years, and it is worth understanding. 

A combination of COVID, technology and time has challenged the pre-conceived notion that effective collaboration requires that we work together face-face, primarily in open plan offices, and that we do so most of the time. In fact, for many people, the relief of not having to commute an hour or more each day, and not sit in sometimes chaotic and noisy open plan environments, has changed their expectations of both productivity and work-life balance (or as a Type A myself, what I like to think of as work-life integration). Once we worked through the kinks, many of us actually saw increases in both productivity and employee satisfaction as we adopted to hybrid work.

As leaders we ignore this cultural shift at our peril ... and at the peril of our businesses. 

At Nuula, we work hard to remain in touch with the sentiment, needs and wants of our Team members, polling them regularly on a number of issues on which we want their feedback. We recently updated our "return to office" sentiment index, and the results were fascinating. 

Our most recent poll (see above) has indicated a fundamental shift in sentiment away from the office as our default mode of operation. Our team does not seem to be pining for the "good old days" of in office interaction, nor do they want us to impose some sort of arbitrary 1-2 day per week rotating office use. They want to live and work more on their terms. 

60% of them are happy coming in for intentional "collaboration" or having the office as a place to work when they want to or need to ... but a surprising 40% are now seeking a more fundamental shift to a primary WFH mode ... in particular if that affords them the ability to live where they want. 

We engage in this communication with our teammates, because we are striving to ensue that Nuula is the place where the best and the brightest want to come to work. We hold ourselves accountable quantitatively by tracking a satisfaction/sentiment index and an eNPS score, but we also seek qualitative feedback on a regular basis to try and understand what we can do better. 

We are going to be taking this feedback seriously, and working even harder to lean into providing the flexibility sought by our teammates, re-imagining our concept of what it means to work at Nuula, how we work together better regardless of where we are, and the fundamental meaning of what our office is, and how we use it.

I'll try to update you on our progress ...