Apple has summed up its product philosophy in this powerful and very plain video manifesto.
It's vintage Apple ... another shot at reiterating its long standing "Think Different" mentality.
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”
– Steve Jobs, WWDC 1997