The latest iPad ad reminded me that effective marketing is about being able to transport your audience directly to a place where they can viscerally experience the benefits of what you are selling. Combined with simple and effective storytelling, it's a powerful motivator. Too often we drown our audience with specs and features ... big yawn, low yield.
Just watch the following iPad commercial to see what I mean.
The random musings of a Canadian entrepreneur
Hi, I'm Mark Ruddock, I'm a Canadian entrepreneur with two successful exits and over 20 years of experience at the helm of VC backed technology startups.
I'm currently Chairman of Finstar Labs. Our mission at Finstar Labs is to identify, invest in and help create the cutting edge user experiences, enabling technologies, and data science that will lay the foundation for the next generation of alternative financial services.
Prior to that I was Managing Director, International at Wonga, responsible for overseeing all businesses outside of the UK, including consumer lending businesses in Canada, Spain, Poland and South Africa and our eCommerce and product financing business BillPay in Germany.
Prior to that I was the CEO of Viigo, which became one of the most highly downloaded Blackberry apps of all time before being acquired by RIM (Blackberry) in 2010.
Before that I was the founder & CEO of INEA, an enterprise software company focused on the financial services industry, which was acquired by Cartesis in 2005, and is now part of SAP.